1.
“Google only loves you when everyone else loves you
first.” — Wendy Piersall
2. “My rule of
thumb is build a site for a user not a spider.” — Dave Naylor
3. “The objective
is not to ‘make your links appear natural’; the objective is that your links
are natural.” — Matt Cutts
4. “If I spent my
time reporting every competitor of mine breaking a rule, that’s all I’d EVER do
and my own sites would suck because they’d be getting no attention.” – Rae Hoffman
5. “Good SEO work
only gets better over time. It’s only search engine tricks that need to keep
changing when the ranking algorithms change.” – Jill Whalen
6. “The three
essential elements of an effective SEO are effective communication, useful
information and high quality backlinks.” – SEO Refugee
7. “It’s much
easier to double your business by doubling your conversion rate than by
doubling your traffic.” — Jeff Eisenberg
8. “Content is
king, but marketing is queen, and runs the household.” – Gary Vaynerchuk
9. “You can chase
whatever keywords and phrases you like, but at the end of the day it’s all
about those conversions.” – Matt Webb
10. “Crawling is
not a guarantee you’re indexed.”—Rand Fishkin, Moz
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