How to get Google Image Search Traffic ?

SEO Service Company in Bangalore

Images can actually help in traffic generation but they are like the unsung heroes. Yes, you got it right; this article would speak about the Google Image Search which helps to get more audience to your website. Online content, at least a majority of them is a combination of text and images where text definitely gets attention but images are the ones that help in drawing the attention. You must now remember that images are also a type of content, a very important part of content marketing.

It’s really difficult to get the exact number or the stats of the amount of search traffic Google Image generates or accumulates. The big reason is that Google is not disclosing these statistics publicly. But there the experts did find out some relevant information and that is a huge number. These days, visual content gets ample importance because only a drab piece of text is not enough. This is the reason why Google Image Search came into existence, another successful brainchild. If you are interested to create a stronger brand name, hire an seo company in Bangalore.

Everything About Image Optimization

SEO has mainly overlooked image optimization but now it’s the best way to be ahead of your competitors and create a bigger brand name. The aim of image optimization includes three main things:

1. Opt for images that support the ranking of your page and the traffic

This simply means that the images must be relatable to the keywords that you choose for page ranking. For instance, you are optimizing for ‘gold necklace’ then you must include images of ‘gold necklace’ and also optimize the images of ‘gold necklace’ for the keyword. The search engine results are actually based on the technique of image optimization.

2. The next aim is to obtain a high ranking in Google Image Search

Google has an entire search engine for the ones looking for only images. So, you need to ensure that your pictures rank higher in Google Images Search engine. It is the best way to create brand awareness. You would also have queries about where the image landed from? Just beside the image, the information is shared for the audiences. The search result contains a hyperlink and you can click it to visit the website. It’s definitely a way to attract a larger number of visitors.

3. The images must be displayed properly on social media platforms and in PPC

You post a link to your content on any social media platform, you would want the images to appear great, reflecting the quality and therefore image optimization is of utmost importance.

The image optimization process explained

• Add relevant keywords to your images – Image optimization firstly means linking them to the right keywords. You must name the image file according to the keyword. The keyword must be included in the alt attribute for optimization purpose. Add keyword in the caption and the title.

• Image sizing and format essential for Google Image Search – Are you images correctly sized? In case your images are tiny, it won't enhance the value of your page. If the images are bigger than perfect, the loading time would increase. The perfect size depends on the width of the segment where the content is displayed without including sidebars. A Jpg format is a standard one that is used. For sophisticated images, use the GIF or PNG formats like marketing graphics or company logo.

• Image metadata – There are 3 types of metadata: technical, descriptive and administrative. For optimizing images, use the descriptive metadata. You need to add an alt text, title info and caption.

• Adding Image XML Sitemap – Create a sitemap for your images and you need to inform Google about it. It’s easy, Go to Google Search console and click ‘Crawl’ located in the left-side sidebar. Choose ‘Sitemaps’ from the drop-down menu. Click on ‘Add sitemap’ to add the URL.

Tracking the Traffic with Analytics

Since July 2018, Google felt that a lot of webmasters did not understand the role of Google Images in generating site traffic. Google rolled out a new referrer URL that is specific to Google Images. This would show the last page that the user landed on and clicked to visit the webpage. This would give better SEO scope and you could get more traffic. You can track the Google Image Search Traffic even better using Google Analytics.

Conclusion

You cannot neglect image optimization or else you won’t get traffic from Google Images Search. You need an expert to manage all of these and that is why you need to find a reputed and experienced Digital Marketing Company in Bangalore. Image optimization is a part of Search engine optimization and it's gaining a lot of importance in recent times.

Are You Interested to Take Our Services: Nexevo Technologies

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Website Need to Optimize Voice Search

Web design company in Bangalore

Why do Business Website Need to Optimize Voice Search?

With the advent of new technologies in Google like Alexa and Siri, searching can be easily made on the internet just with the voice command. This option in the new technology has made searching faster and results get displayed in no time. If your business in the world of internet marketing competing with other, it is imperative know the importance of voice search and make your website optimized for it help it withstand the competition.

The number of searches through voice commands on the mobiles has increased drastically during recent times. It is believed that these searches may raise up to 50 percent by the year 2020. It is the mobile technology that brought a drastic change in the way that information is searched. To capture this big market, it is a good important idea to go for voice search optimization 2018

Smart search gaining prominence

Most of the internet search is different from what they actually speak. People are not interested in typing the complete query when they search through typing but would be interested to ask a full question through voice search trends . With the updated programs like Cortana, voice search is going to bring more refined results to the customer. If you are serving the business that satisfies products/ service of the customer, website optimized for voice search SEO 2018 will top the search results.

Mobile devices are becoming a prior option

All the websites today are being optimized for mobile version to capture those big users of smartphones. Smart Phones offer great convenience in searching the results. Whether you are selling products or services online, making your portal easy for the customers to find the products they are looking for in no time. This will help the customers reach your website repeatedly to purchase products or services. Making your website optimized for voice search will play a key role in increasing potential customer base.

Improve site speed

The speed of the website is one of the most important things considered by the search engines like Google to give top rankings to websites. Not every website can get the jet speed of the branded website but, need to have good speed to motivate the customers to visit the website repeatedly and get crawled by the search engines. This is especially true for mobile optimized websites so, faster the site is effective will be its ranking in the search results. This gives an understanding that the website optimized for content and speed is likely to get the attention of the customers through voice search marketing.

Final Thoughts

There is no need for you to do voice optimisation for the websites with the exact knowledge on the search quires or have the knowledge of the mobile quires but, the marketer needs understand the tone of the voice search will help you know how to rank for voice search to do a better job and help the searchers of the internet find the things exactly what they are looking for when searched through voice command.

Get More Information: Nexevo Technologies

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How to Turn Facebook Fans Into your Customers

Digital Marketing Company in Bangalore

  Step-by-Step Guide for Beginners In 2018?

Your Facebook page has no dearth for likes. In fact, they like to share and comment on your posts. But they hardly go for a purchase on your website? Does that scenario sound familiar? You might be wondering why they stay away from making a purchase despite showing tremendous interest on Facebook. May be you have not created the right content which makes way for sales. There is no point in posting funny, highly-interactive content which leads to no sale.

You shouldn’t make posts which focuses solely on your product. You should not make posts which have very little to do with your product either. It’s about telling an interesting story where you can effortlessly talk about your product as well. You can easily find a Social Media Marketing Company in Bangalore to assist you in this.

Let’s see how you can create paying customers from your Facebook likes below.

Fan only coupons drive sales

If you truly want the attention of your potential customers, then you have to think about fan only coupons. Customers simply love coupons. At the least, they will be inclined to browse through the list of your products. They have liked your page. But that is no indication that they are going to buy the products. May be, they just want to subscribe to the interesting posts you share on Facebook. Coupons are a great way to entice your potential customers. You need to realize the fact that customers always appreciate coupons and discounts. However, you need to realize the fact that coupons are far more enticing than discounts. And that is mainly because of the fact that coupons are free. To make it an effective strategy, you have to make it fans only. You should take the help of a Digital Marketing Company in Bangalore in implementing the same.

Introduce the product with the help of a story

The most important thing you need to remember is that products can be really boring. People will find your product exciting only when you show them the cool applications for this product. The idea is to come up with a story which is interesting for the users. And it is about having a clever strategy to intrigue the Facebook fans. You should not emphasise too much on the product. Instead, you should focus on activity and results. Images work better than words. So try to go for apt images in place of texts.

Behind-the-scene footage helps build trust

People love to learn about what goes on behind the scenes. And if you let them be a part of it, they will show more excitement in buying your product. When they understand what happens behind the scene, they will make a mental note of the product you are selling. And when they finally have some use for it, they will recall your brand before any other brand.

Employee interviews

You might not believe it – but employee interviews can be really helpful in creating an interest in the minds of potential customers.

Show how it gets made

When you show people how you make your product, customers are bound to respect the brand more. It also gives you an opportunity to tell your customers that you maintain a certain standard when it comes to the production.

Try the aforementioned methods to turn your Facebook likes into paying customers.

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Tips to Get More Positive Reviews

 

SEO Company Bangalore

3 Tips to Get More Positive Reviews From Your New and Old Clients

Positive reviews are priceless possessions for successful marketing. A recent study has shown that about 70% of the internet users did price comparison often or read the reviews before visiting any physical store. Online reviews are extremely important for online as well as offline business. But it is das that majority businesses do not feel the importance, neither do they convince customers for leaving a positive review. Yes, sometimes it’s pretty challenging to ask for positive reviews and they also have the fear of acquiring negative feedback. Mainly, one cannot just ignore the power of online reviews, in an ethical way.

Do you know that a Digital marketing company in Bangalore can get you out of this problem? They will take all responsibility to ensure you get a handful of genuine reviews every month. If you are thinking about getting that precious online feedback, take a look at the 3 best ways to convince your old and new customers:

1. After completing the service, ask for reviews

There are many concerns and doubts about encouraging for reviews in an ethical way. There are websites like Yelp that sift to keep the best reviews and discard that improper ones. Businesses do have the privilege to give out a message to the customers to let them know that the company has read all the reviews. It’s nothing bad if a business asks for just review (good/bad) because that does not mean influencing customers. Infact asking for reviews from each and every consumer is a greatway to collect positive reviews. Review is synonymous to negativity because only angry customers feel the urge to post. Get rid of the thought that you are pushing the customers, because reviewing means sense. According to marketing strategists, every customer should be asked for reviews. It’s a company’s duty to let consumers know how much opinion matters and how important it is.

2. Scrutinize your present reputation to see how customers react

There is one more way to collect positive reviews and this is why you need reputation management. It’s all about finding out what bothers customers the most about your service and then you can work on those. Reputation management is a great way to filter out false information. You can also know what people talk good/bad about your business. For instance, if a restaurant sees negative reviews related to delivery, they can take step to fix the issue. After this customers can give good reviews about the new system. This is all about turning your weakness into strength, a way of gaining good reviews. A company offering Online marketing in Bangalore can help you in this.

3. Quick response to feedback

Now, why do you have to fear negative feedback? Infact respond to negative feedback even more quickly to prove your credibility. It’s the duty of the business owners to respond to all reviews on various channels. Responding to reviews gives an impression that you care about customer opinion. It’s always good to prove to your customers that you are listening to them, the praises and grievances.

More positive reviews mean better business because customers will be lured towards buying more products. Do not use unethical means because it might backfire and hamper the reputation.

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Improving your online presence

10 essential tips for improving your online presence with a website

Improving your online presence is not a daunting task. Social media has been playing the most significant role for hiking up the online presence by embracing the sites such as Instagram, Facebook and Tweeter but for this you must have a solid website.

In this modern era of technology, 81% from a total customer making the purchase only after knowing the product through its online existence. And, this is possible only if you have a well-equipped website and if not then you can take the help of software engineers available at Nexevo Technologies.

We can’t neglect the fact that the huge part of the success of online presence is captured by a website. Therefore, the maximum essential tip for improving your on-line presence is to construct and keep, a well-designed internet site that consists of remarkable content. Let’s take a closer have a look at how a website influences your basic online visibility and the numerous methods which can increase your traffic and sales.

1. Add meaningful and attractive contents

As per the surveys, it has been concluded that the contents play an imperative role in boosting up the overall traffic among other sources. It is that part of your website that assists the customer to exactly know what sort of product you are offering. In other words, 1/3 of SEO drags from the content of your website. So always keep in mind that the content of your website should be well-written in a meaningful way.

2. Make sure to sell your products at your own

Instead, all distributing your products to the different sites try to offer only on your site. This will hike up your web presence along with profits. This step will not permit your customers to make a purchase of your products through other sites.

3. Add regular blogs to drag interest

Adding regular blogs in your website is a meaningful way to link up customers. And if you will succeed in providing attractive blogs then no one will drag your customers towards them. So hire creative content writer to get more web presence.

4. Have profiles linked to your website

This is another smart way to drag the traffic towards you. It will allow your customer to get you know from the different ways and of course make a purchase at
any link.

5. Always offer a loyal behavior

Have a loyal or humble nature also push your customer to shop again and again. Sometimes, customers are somehow irritated in nature. They can ask the same queries again and again so please, don’t be rude or ignore and try to answer in different ways so that one can understand. This will allow your customer to give a positive review again a powerful step for your online presence.

6. Always have a customer database

Keeping record of your customer database from their first purchase is a good step towards promotion. This will allow your customer a friendly relation and they can make any purchase without writing the same information again and again.

7. Keep sending updates

Sending updates to your previous and current customer is a good trick. It will act as a reminder that you still have stored a love for your customers.

8. Try to offer everything at one site

If you are a newbie then you are sometimes not able to add everything at one site but as the time goes, try to offer all the necessary needs at one site. This step will not allow your customer to explore other sites.

9. Always respond to your messages

Responding to every message quickly is no doubt a good way of showing your strong online presence. This provides your customers that you have a strong database with massive staff showing the strong financial position.

10. Show more legitimate and hike up your ranking

This is last but not least tip for improving your online web presence. Doing some credible updates to your existing website not only allowing your customer to access it regularly but also push them to share it with their friends or relatives.

Many more tips and tricks are known by the veteran software engineers of Nexevo Technologies. So come and avail.

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10 Common Google AdWords Mistakes

SEM Company Bangalore

Web advertisers realize that utilizing Google AdWords is an amazing approach to direct people to their destinations. Since it can be costly if not took care of effectively, the trap is to oversee crusades to get the most elevated quantifiable profit. 

·         Not Grouping Keywords Correctly

·         Not Using the Right Keyword Matches

·         Not Using Negative Keywords

·         Not Trusting Numbers More than Your Creativity

·         Not Bidding all alone Brand

·         Not Knowing the Lifetime Value (LTV) of Customers

·         Not Testing the Optimal Ad Position

·         Not Knowing Who You're Competing Against

·         Expecting Too Much from AdWords

·         Not Directing Visitors to the Appropriate Product or Category Page

Author:

Nexevo Technologies is one of the Top Website Design and Development Company in Bangalore. We have 5 years experienced in Website and online Marketing Solution. If you are looking for create the website design and development or redesign your website, Digital marketing (SEO, SEM, SMO, ORM, Content Marketing), Then you must came to right place Nexevo technologies.

Our Keywords: SEO Company Bangalore | SEM Company in Bangalore

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two types of sitemaps

What is a sitemap?

Imagine you're coming into an oversized shopping mall for the primary time, what’s the primary factor you do? Tramp slowly round the retailers dispiritedly checking out what you would like, or does one realize a visible show map placed on each workplace and decipher precisely wherever you would like to go?

Within an internet site, a sitemap is actually identical issue. It works as a visible index to your web site showing wherever your pages are and what they contain. They’re created for search engines in order that they will simply navigate your website if they're longing for specific content

There are two types of sitemaps

1.   XML sitemap

2.   HTML sitemap

What is XML SITEMAP?

An XML (Extensible Markup Language) Sitemap could be a computer file accustomed details all URLs on a web site. It will embody further info (metadata) on every URL, with details of after they were last updated, however necessary area unit they're and whether or not there are alternative the other versions of the URL created in other languages. All of this can be done to assist the search engines crawl your web site a lot of with efficiency, permitting any changes to be fed to them directly, together with once a brand new page is further or associate in nursing recent one removed.

Advantages of XML Sitemap

There are two points of interest to having a sitemap. One is that it can support the web crawler rankings of your site – something we're all searching for. Presently it's not some super ninja mystery that will sling you from lack of definition to #1 on Google, yet it unquestionably appears to offer somewhat some assistance with basing all alone tests.

The second advantage is that it also helps with getting all of your pages get indexed, even if they’re obscure.

What is HTML SITEMAP?

Named "HTML" sitemaps to recognize from XML sitemaps, this is the thing that the vast majority consider when they think about a sitemap. A great deal of sites will have a "Sitemap" join in their footer which will take you to their HTML sitemap. It's fundamentally only a rundown of connections to each area of that site. It helps people effectively see and discover all the substance on a site, and ventures motors in light of the fact that they also can take after every one of those connections to find content.

Advantages of HTML Sitemap

It permits both, the internet searchers and human guests, a fast "look" what your site is all about. It is a simple navigational device to enhance webpage convenience for guests and essentially lessen your skip rate. A sitemap demonstrations like a list of chapters. A guest can without much of a stretch situate himself and choose where he needs to go next.

Author:

Nexevo Technologies is the great website SEO Company in Bangalore. We are 5 years’ experience in SEO Services and web design and development services. Completed and delivered more then 500+ projects with various platform. We have enough experts in below services.

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Our Tags: SEO Company Bangalore | SEO Companies in Bangalore | social Media Company in Bangalore | Social Media marketing Bangalore | PPC Company in Bangalore | Online Marketing Company in Bangalore

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