Landing
Pages and its types
I am sure you are interested in knowing Internet and
website better. Well after Internet and website we have brought you a next
topic for your knowledge.
Best Website design companies in Bangalore |
This topic is also related to website and will let you
know where to click and where to not. Landing pages is our new subject to
describe. So you must be curious about what are landing pages, Where to use
them, How to use them etc. We have written whole of your queries in this topic.
What
are Landing Pages?
Basically landing on a place means you are arriving at
that particular place or you can say that you are arriving at an area to know
that place better. Similarly are the landing pages, you click on a search
engine results or any online advertisements. Landing pages simply means that
you are landing on some particular area (here area is referred to website)
through them. Landing pages are single and Best
Website Designing which is completely different from
the rest of the web site's pages. It is not even connected or even related to
other web pages.
It is an entry point for users to enter in a website.
These pages are basically used for marketing purposes and are made to stand
alone from the rest of web site. You can also consider them as a way to that
website. These pages are always linked to social networking sites,
advertisements and email campaigns sent. Landing pages are used to make to
users or site visitors into sales. To make a landing page attractive they
include an inquiry form or getting of contact number etc.
Mainly there are just two types of landing pages which
are further categorized into many. These pages are –
·
Reference
·
Transactional
·
Lead generation
·
Click through
Reference landing
page – This page is used to gain information that is required
by visitors or users which can include text, images or other links. One of the examples
here is –
·
Click
through landing pages – These pages are quite simple to
understand as they have very simple and straight forward work to do. All there
work is to give complete information about product to the visitors.
Transactional
landing pages – This page is used to convince users to complete their
action towards their transactions. These pages are used to turn the visitor
into customers. To turn them into customers they are given forms which should
be completed. They capture as much possible information from users and use it
later. One example is given below -
·
Lead
generation landing pages – As its type it also collects data
from the visitors starting with their names and email addresses. This
information is later on carried to change them into customers. There is no exit
path in such type of pages.
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